The Media Leader’s daily round-up of news for Friday 28 November 2025.
More Ai articles
| Tim Bond
Ipsos’ associate director reflects on the takeaways from three action-packed days at the MRG conference.
Amazon claims the tool allows advertisers of all sizes to create “high-quality” video ads within minutes.
At The Future of Media London event, host Jack Benjamin sat down with Publicis Media Connected UK CEO Niel Bornman to chat about Publicis’ post-pandemic growth, performance media, principal media, and the future of the agency model.
At The Future of Media London 2025 Octave’s managing director, Russell Pedrick spoke on the changes podcasting has seen, the rise of video, how data can be effectively utilised to advertisers advantage and AI’s role.
At The Future of Media London 2025, Brainlabs highlighted what the future of search looks like today and how AI is rapidly changing this, with the future looking set with AI agents and personalisation.
As part of the News Media Association’s Journalism Matters week, leaders at the broadcasters wrote to Starmer asking that AI products be regulated to ensure mis- and disinformation does not drown out legitimate news.
The latest research from McKinsey dives into how AI-powered search has shifted the purchasing journey for consumers and how marketers can catch up.
IPG Mediabrands’ UK and EMEA head of research and insight joins host Jack Benjamin to discuss how consumer research is changing, both in terms of how it’s practiced and what is demanded of it.
What truly distinguishes average AI outputs from extraordinary ones? Seedtag’s SVP of design advises how to tap into generative AI’s full potential.