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The brief – The Media Leader’s daily round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
The brief – The Media Leader’s daily round-up of media news.
By absorbing Interpublic, Omnicom becomes the world’s biggest agency group but also its biggest target. In a market where scale forces prices down and clients have the upper hand, this acquisition won’t fix the problem. It accelerates it.