The advertising industry is scaling AI integration fast, and despite measurement tools evolving, supply-chain opacity and cloud non-disclosure mean the industry still lacks a full picture of its carbon impact, The Media Leader has found following an investigation.
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IAB UK’s head of insight joins host Jack Benjamin to unpack its latest digital adspend report, and explain why video was a driving force for double-digit growth last year.
The 2026 IAB Europe State of Readiness report reveals a sector redefining sustainability to include social impacts for the first time, as concerns over AI content ingestion surge.
The platform called Stagwell Search+ which aims to provide a solution to make the transition from traditional search engines to AI search experiences more seamless for brands.
Each of the holding companies entered Q4 with diverse pressures, however the collective picture is one of transition, the promise of AI-driven reinvention, slowing client budgets, integration costs and structural challenges.
Analysis: Perplexity has confirmed it doesn’t have plans to revisit ads anytime soon after being among the first to trial the model, but what’s behind this U-turn? Are ads within AI models unavoidable?
WPP Media’s Advertising Intelligence Framework evaluates current AI leaders across categories including data, tech, distribution, commerce and content. Big Tech firms are locked in a battle for the future of advertising, the framework suggests.
The new agent, called “Audion AI” is the first AI solution designed to deliver outcome-driven audio advertising campaigns.
Government is creating new legal powers to take immediate action on policies such as an under-16 social media ban, restrictions on infinite scrolling, and forcing chatbot providers to abide by the Online Safety Act.
Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.