In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the impacts AI is having on the creative industries.
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The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.
A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
YouTube 5K (referred to by WPP’s media buying arm as YT5K) aims to make channel curation and creative versioning for YouTube more efficient.
Ozone Labs will operate as a “sandbox” alongside Ozone’s core business, serving as an area for its partners to experiment, build product prototypes, and try new business models.
UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.
Stephen Woodford, chief executive of the Advertising Association answers our probing and quick-fire Leading Questions.
The Government has walked back a proposed policy that would have carved out an exception to existing copyright law to allow AI companies to train models on copyrighted works unless publishers explicitly opted out.
AI Haven’t A Clue’s George Butler and James Chandler speak to The Media Leader’s Jack Benjamin about the potential pitfalls in the ChatGPT developer’s nascent ad strategy.
The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.