Charli West assesses OpenAI’s decision to run advertising on ChatGPT and updates on the stance of its rivals.
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When AI decisioning moves closer to the supply side, it can do something buying platforms struggle to do: evaluate each opportunity against what an advertiser actually cares about, in real time.
In the first episode of a new mini-series, Omar Oakes and Hamish Nicklin debate for and against Block CEO Jack Dorsey’s claim that AI will replace most white collar jobs, and that this will occur faster than anyone thinks.
The CEO of True & North shares his observations and the experimental approach his company is taking to work with and integrate AI into everyday workflows.
Brands are no longer competing for clicks; they are competing to be selected, interpreted, and recommended by AI systems. LiveRamp’s Luke Fenney offers advice for an agentic future.
Media leaders answer a trio of questions about what AI applications are actually proving value, what are mostly just hype, and how they might cause working practices to change.
Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.
The CEO of Particular Audience examines the background to the ongoing legal dispute between Amazon and the Gen AI engine Perplexity, and its implications for the future.
To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.
When brand signals reinforce across memory, social media and machine systems, you stop buying visibility and start accumulating it. This changes how we think about brand strategy.