Reports suggest that 95.8 Capital Radio owner Global Radio has submitted a £50 million bid for the Guardian Media Group’s radio business, which includes Real Radio and Smooth Radio.
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The Radio Advertising Bureau (RAB) launched two initiatives – a LoveRadioAds app and online tool RadioGAUGE Predict – at an event in London yesterday to celebrate its 20th anniversary.
Steve Parkinson, managing director of Magic and Kiss, on today’s RAJAR release…
What do you use your mobile phone for? Angry Birds, obviously, but excepting that, you probably use it for email, the odd phone call, a text message or two, and the occasional bit of web browsing.
Digital radio put in a strong performance once again. Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.5 million people now tuning in to radio via a digitally enabled receiver.
Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show, which enjoyed a 4.2% QoQ rise in weekly reach in Q1 2012.
Capital has retained its position at the top of the London chart after a 4.1% YoY increase in reach (up 0.7 QoQ) to almost 2.3 million listeners, which is its highest figure since 2004.
The latest RAJAR figures for Q1 2012 show that All Radio’s reach has dropped slightly compared with the same period last year, keeping it just below the 47 million listener mark, which it hit for the first time ever in Q1 2011.
Total Global Radio (UK) heads up the nationals and networks once again, though it recorded a -0.6% QoQ and -1.9% YoY decline in reach to 19.3 million, with the Capital brand continuing to perform well for Global.
RAJAR’s Q1 2012 release was particularly positive for Bauer’s Kiss, Absolute Radio and Global Radio’s Capital brand.