Total Global Radio (UK) continues to head up the nationals and networks. The station has a weekly reach of 19.2 million listeners which is -3.1% down compared to last year and -0.6% compared to the previous period.
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Eleven of the seventeen radio stations in our analysis of London recorded a decline in weekly reach year on year and ten saw declines compared to the previous quarter.
Listening to radio via a digital platform in terms of weekly reach has increased by 5% year on year, with 23.9 million people now tuning in to radio via a digitally enabled receiver (DAB, DTV, internet) each week (up from 22.8 million in Q3 2011).
Radio listeners in the UK continue to favour Chris Evans’ BBC Radio 2 breakfast show with a weekly reach of 8.5 million.
The latest RAJAR figures for Q3 2012 have dropped slightly compared with the same period last year and on the previous quarter.
All the headlines and highlights from RAJAR’s Q3 2012 release, including the national, breakfast and London markets.
David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.
Referral of Global Radio bid to Competition Commission reassures advertisers…
On the eve of MediaTel’s ‘Electronic Trading Debate’, Gary Goodman, CEO of MediaEquals ponders why advertisers and consumers continue to demand smarter and more integrated digital services, isn’t it time for the media industry to follow suit?
comScore and Arbitron, the radio ratings company, have announced plans to develop a five-platform measurement initiative, which aims to provide a view of changing consumption of video, audio and display content across radio, television, PCs, smartphones and tablets.