Steve Parkinson, MD of Bauer Radio London, gives his view on the latest RAJAR results…
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James Cridland, managing director of Media UK and a radio futurologist, says the power is now in the brand, not in the individual stations that make them up…
Digital radio put in a strong performance once again, posting increases in weekly reach, hours, share and DAB set ownership.
Bauer Radio’s Magic 105.4 has raced to the top of the London charts after an impressive 14.4% QoQ and 11.7% YoY increase saw it push Capital London off the top spot.
Radio listeners across the UK still like to wake up to Chris Evans on BBC Radio 2, though his breakfast programme’s reach has slipped in the last quarter, down -5.6%.
The latest RAJAR figures, for Q2 2011, see All Radio enjoying its highest ever reach once again.
Total Global Radio (UK) heads up the nationals and networks once again, with its total reach surpassing the 20 million mark for the first time.
RAJAR figures for Q2 2011 saw stand-out performances from a number of commercial radio stations, particularly Absolute Radio.
According to Simon Redican, radio, TV and online all lift people’s levels of happiness and energy on a daily basis – all day, every day…
RAJAR is set to introduce new digital technology to its audience measurement tools. A new online radio listening diary and a new digital personal interviewing aide will be incorporated into RAJAR’s current survey.