BARB’s future focus is on measuring viewing on other devices. It is adding web TV measurement to a further 1000 panel homes next year and this could be the point at which it can start reporting on viewing through laptops and PCs.
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Armed with a 2 litre bottle of Strongbow (a “targeting” prize from the panel sponsors, Kantar), Neil Mortensen questioned a panel of media agency research directors at yesterday’s MRG conference.
To combat planners’ prejudices that radio is an analogue medium for an analogue age, the RAB recently used a combination of neuroscience and smartphones in research introduced by Mark Barber to yesterday’s MRG conference at RIBA.
This Saturday (3rd December) sees the airing of the first industry wide connected consumer campaign to promote digital radio.
New research from Bauer Radio shows Radio as the number one destination for listeners to find out about new music.
The BBC’s chief operating Officer, Caroline Thompson, has stated that the reversal of the planned 280 job cuts to local radio is not “out of the question”.
Last week the RAB launched it’s new ‘Britain Loves Radio’ marketing campaign, which aims to stimulate a more active consideration of radio as part of brand advertising
Helen Keable, consultant at Radio Experts, says it’s encouraging to see some of commercial radio’s strongest brands collectively turning in such a strong book, particularly against a backdrop not only of the notoriously slow summer months but also a tenacious Beeb…
James Cridland, managing director of Media UK and a radio futurologist, says today’s RAJAR release continues to show a slow but steady increase in take-up of digital radio. If there is a way to accelerate this, it’s good for listeners and broadcasters alike – but it is also prudent to remain patient…
RAJAR’s Q3 2011 release was particularly positive for Global Radio, with Heart and Capital putting in strong performances for the network.