Digital has emerged as the star of today’s RAJAR results with almost 4 million more people tuning in via DAB than this time last year – a really promising step in the right direction for switch-over.
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James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face…
RAJAR figures for Q4 2010 saw stand-out performances from a number of commercial radio stations, including talkSPORT and Kiss 100 FM.
BBC Radio 2 still has the highest number of national listeners following a rise this quarter (after two periods of suffering a drop in reach).
Digital radio put in a strong performance once again this quarter, posting substantial increases in weekly reach, listening hours and DAB set ownership.
Magic 105.4 held on to the top spot in London following a positive YoY increase in weekly reach (although it did see its reach fall 4.6% QoQ).
Overall, national breakfast shows enjoyed a boost in listeners between October and December. BBC Radio 2’s Chris Evans show has retained Terry Wogan’s crown as the most popular way to wake up in the morning, with a weekly reach of 8.7 million listeners.
Commercial listening suffered a slight drop in Q4, with local commercial seeing a dip in figures. However, national commercial stations made a gain – up QoQ and YoY.
Less than a week before MediaTel’s much-anticipated 2011 Year Ahead event, industry body chiefs from Thinkbox, the RAB and Postar give their views and predictions for the year ahead…
Ofcom has permitted all three Kiss commercial radio stations to drop their current ‘localness’ obligations.