The Radio Advertising Bureau has released new research into how offline media drives brand browsing online, which found that when listeners are exposed to radio advertising for a specific brand, they are 52% more likely to include that brand-name in their internet browsing.
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Newsline columnist Raymond Snoddy explains why Deloitte’s “practical and sensible” predictions for 2010 put them ahead of the pack.
Our latest research piece from Ipsos MediaCT looks at the future of radio in a digital Britain …
Johnny Vaughan and Lisa Snowdon have signed a new two-year deal to continue presenting 95.8 Capital FM’s breakfast show.
Popstar Ronan Keating is to present a new weekly show on Magic 105.4 every Sunday from 2-4pm, starting on 10 January 2010.
NME Radio is set to launch on national DAB for an eight month trial period starting tomorrow.
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An analysis of developments in digital radio in the UK, including the latest RAJAR Q3 2009 figures.
Radio 2 bid a farewell this morning to Sir Terry Wogan after 27 years of his breakfast programme “Wake Up to Wogan”.
According to press reports Ralph Bernard, founder of Classic FM and former chief executive at GCap Media, is returning to the radio industry.
Scott Taunton, managing director of UTV Media, is this week leading a crusade across the radio industry to gather political support for Early Day Motion 436. This motion declares that the Digital Economy Bill which, in its current form threatens the future of local radio with over 100 local stations facing an uncertain future on the analogue spectrum once digital switchover has occurred.