The latest RAJAR figures show a positive period for the radio industry with commercial radio’s share up 1.3% YoY and reach up 5.9% YoY.
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UKRD’s chief executive William Rogers has called for Ed Vaizey to scrap the 2015 digital switchover target following “hugely disappointing” DAB listening figures in last week’s RAJAR release.
Commercial radio as a whole will be pleased with the year on year performance, despite the slip back in share vs the BBC this quarter. Within this set of figures though, there are some clear winners.
If I was an analogue radio operator, these figures would scare me. Digital-only stations’ numbers are going up and digital listening is a growing percentage of heritage stations’ audience – in London often 25% to 40%.