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Virgin Radio is to be rebranded as Absolute, with the station due to reveal its new name on air earlier this morning at 7.45am.Featuring a new presenter line-up, Absolute will use the campaign line “Discover real music” and be putting into place two key initiatives, the open OneGoldenSquare.com blog, and a new approach to playlist… Continue reading Virgin Radio To Become Absolute

NME Radio has secured a major cross-platform deal with whiskey label Jack Daniel’s to celebrate the birthday of its founder with a series of gigs throughout September.The integrated campaign, brokered by Universal McCann, will see NME Radio host Jack Daniel’s Birthday Sessions every Tuesday and Thursday during September from 4-5pm.The sessions will be filmed along… Continue reading NME Radio In Jack Daniel’s Cross-Platform Deal

New figures show that commercial radio revenue in the UK was down more than 10% in the 12 months to the end of June.Total UK radio revenue for April to the end of June 2008 – including national and local advertising and sponsorship and promotion – was £134.2 million, said a report on MediaGuardian.co.uk.National advertising… Continue reading Commercial Radio’s Revenue Falls

Presenters JK and Joel are leaving Virgin Radio after less than a year at the station, to be replaced by Trent FM’s Jo Russell.JK and Joel were hired by Virgin’s former programme chief David Lloyd. They have previously presented the Sunday afternoon chart show and early breakfast slots on Radio 1.Russell, one half of the… Continue reading JK And Joel To Leave Virgin Radio

WPP Digital, the digital investment and operating arm of WPP, is establishing a global digital production arm to distribute work among the group’s digital agencies, with Neal Prescott joining as the new unit’s chief executive officer.Deliver is intended to leverage WPP’s existing production capabilities in Asia, Eastern Europe, Latin America and South Africa in a… Continue reading WPP Creates New Digital Production Unit

Xfm Scotland will be completely rebranded to become a part of Global Radio’s Galaxy network in the autumn, following Global’s £375 million takeover of GCap Media.The indie music station is expected to see a radical change of it’s music output as it joins the dance network, which currently has stations in Birmingham, Manchester, Yorkshire and… Continue reading Xfm Scotland Will Be Rebranded To Join Galaxy Network

Lisa Snowdon is set to become a permanent fixture alongside breakfast show host, Johnny Vaughan, at London’s Capital 95.8 radio station.Snowdon replaces Denise Van Outen, who left her role just six months into her year-long contract in July (see Van Outen To Leave Capital).She has been filling in on the show since Van Outen’s departure… Continue reading Lisa Snowdon Steps Into Van Outen’s Shoes At Capital

GCap’s national sales director, Simon Daglish, is set to leave the company following the planned merger of the Global Radio and GCap Media’s sales teams.Ashley Tabor, founder of Global Radio, announced to his staff that Daglish would be departing and the teams would come together in a central London location by the autumn.He said: “My… Continue reading Daglish Set To Leave As Global And GCap Sales Teams Merge

City Talk 105.9, Bauer Media’s speech radio station in Liverpool, is kicking-off a new outdoor marketing campaign to mark the start of the Premiership football season.The campaign highlights the expert sports shows on City Talk including City Sport, Terrace Talk, and Saturday Sport.The campaign uses ex-footballers John Aldridge, Ian St John, Ian Snodin and new… Continue reading City Talk Launches Outdoor Marketing Campaign

Virgin Radio has teamed up with Garmin Satellite Navigation for sponsorship of its Rock ‘n’ Roll football show.The fully integrated radio and online deal, which is set to launch as the football season starts, will include pre-recorded trails, in show credits and a series of spotlight ads.The campaign has been designed to highlight Virgin’s new… Continue reading Virgin Radio Signs Six Figure Sponsorship Deal With Garmin