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GCap Media’s Classic FM announced it will sponsor a series of classical concerts at London’s indigO2 and O2 arena in a new seven figure deal.Classic FM has teamed up with the owners and operators of the O2 – AEG – to be both the sponsor and media partner for the concerts, which are set to… Continue reading Classic FM Signs Major New Concert Deal

Bauer’s Kiss 100 is set to launch its first major marketing campaign for the Rickie and Melvin breakfast show.The campaign comes as part of a £1.5 million investment in to the radio station over the summer and is due to launch across London this month.ODD designed the creative – which features Rickie and Melvin having… Continue reading Kiss 100 Kick Starts A New Breakfast Show Campaign

Jamie Theakston has signed a three-year extension to his current deal presenting the Heart 106.2 breakfast show, which will see him remain in place until the start of 2011.Heart’s owner, Global Radio, has also signed a similar deal with Nick Ferrari, presenter on London speech station LBC 97.3.Theakston and co-host Harriet Scott saw the weekly… Continue reading Theakston Gets Three More Years At Heart 106.2

Britons, on average, are spending just 4% more time online a month than they did a year ago, according to new research from Nielsen Online.The biggest increases in online time were for consumer generated media (47%), search (13%) and entertainment (8%) sites, with the biggest decreases coming for communication (-10%), and content sites (-3%). How… Continue reading Britons Spending 4% More Time Online Per Month

Google has integrated Google Analytics with its Google TV Ads programme to allow marketers to track the impact their TV ads are having on site traffic.Users can upload their TV ad as a video file to their AdWords account and then start a campaign by choosing TV stations to air the ad on. Advertisers can… Continue reading Google Analytics Integrates TV Ads Programme

AOL has announced the expansion of its ad-network Platform-A into Europe, naming Brendan Condon as head of international operations.Randy Falco, AOL chairman and CEO, said: “By bringing Platform-A to Europe, we can offer advertisers the best marketing tools and technologies available to help them effectively and efficiently deliver their messages to online audiences across Europe.“This… Continue reading AOL Expands Platform-A Ad Network Into Europe

Simon Long is to take up the newly created position of daytime editor at Bauer Radio’s dance music station, Kiss 100.Long will be responsible for managing the daytime schedule of the Kiss 100 station, executing programmes, working with presenters and ensuring engaging content is produced to run on Kiss’ on-air and off-air platforms.He will report… Continue reading Kiss Appoints New Daytime Editor

The latest research from Mediacells reveals that mobile sports pages were accessed an average of ten times per unique user, with 58% of visits made via Nokia phones.The data, taken from a survey of 50 million mobile internet pages, also revealed that the peak time for accessing mobile sports pages is 4pm.Sony Ericsson’s are the… Continue reading Sports Pages Popular With Mobile Users

Virgin Radio executive chairman Richard Huntingford is set to step down following the station’s £53.2 million sale to the Times of India Group.Last year, Huntingford left his role as Chrysalis chief executive following the sale of its radio division to Global Radio (see Chrysalis Radio To Sell For £170 Million).Virgin Radio released a statement saying:… Continue reading Virgin Radio Executive Chairman To Step Down

NME Radio has announced the line up of key presenters to take over the airwaves when it launches on June 24.The weekday line up includes Claire Sturgess, Neil Cole and Chris Martin.Claire Sturgess was part of the Xfm launch team led by founder Sammy Jacob in 1997 and worked at the station for 10 years.Neil… Continue reading Presenters Revealed For NME Radio Launch