More Audio Site articles

GCap Media’s Capital 95.8 has secured bmi as sponsor for the Johnny Vaughan breakfast show in a £1million partnership.The year-long campaign starts on July 2 and includes on-air and online activity.The campaign signals bmi’s first major partnership with GCap Media and forms part of their ‘That’s bmi Time’ activity.The sponsorship includes some breakfast show promotions… Continue reading bmi In Capital 95.8 Breakfast Show Sponsorship

The Digital Radio Development Bureau has announced that more than five million DAB digital radios have been sold in the UK, equating to almost 10 million listeners tuning in to DAB around Britain. The consumer electronics industry’s research body, Gfk, has revealed the landmark figures, following the positive news on the growth of digital radio… Continue reading DAB Radio Sales Reach Record Five Million

Emap’s Magic 105.4 has signed an exclusive sponsorship deal with VUE cinemas to launch the station’s new on-air quiz, Trivia Triumph.Trivia Triumph, which launches on 18 June, is the brand new weekday competition on Magic, running between 7am – 4pm.Listeners will go head to head to answer three questions every hour. The winner will win… Continue reading Magic Signs VUE Cinema Quiz Deal

GCap Media’s Classic FM has secured an important joint venture in a 20-week £1 million deal with Ford Galaxy.The campaign sees the launch of a brand new 20-week programme in partnership with Ford, Ford Galaxy of Stories, to run every Sunday afternoon from 4-5pm from 17 June 2007.For the series, Classic FM is re-writing classic… Continue reading Classic FM Secures Massive Multi-Media Campaign

A new report from Continental Research forecasts that 7.9 million UK adults will use VoIP at least once a year in 2010. It adds that over the next 12 months, 43% of those ever using VoIP in the UK, Germany, Japan and the US expect to increase their usage. In addition, 17% of those not… Continue reading Convergence To Increase

Yesterday’s Radio 3.0 conference delved into the future of radio and how the industry can harness the internet and DAB to push the medium forward.Phil Riley, chief executive of Chrysalis Radio, started by stressing how much money had already been invested in DAB by the industry and that this investment must continue for the next… Continue reading Radio 3.0: Re-Energising for 21st Century Commercial Radio

Emap Radio has signed an exclusive sponsorship deal with Scottish & Newcastle’s Strongbow cider brand. The £300,000 campaign across radio and mobile will try to encourage people to choose Strongbow as their first drink of the evening and supports Strongbow’s current TV campaign focusing on ‘Total First Pint Refreshment’.The campaign starts on May 21 and… Continue reading Emap Radio In Strongbow Sponsorship Deal

The RAJAR figures for the first quarter of 2007 show that digital radio continues to perform strongly, with a healthy increase in the number of DAB homes in the UK.The Q1 figures show that 20% of the UK population now live in DAB homes, up from 16% in the fourth quarter of 2006, with increases… Continue reading Digital Radio Continues To Perform Well

BBC radio stations once again performed well for the most part, with BBC Radio 2 boasting a weekly reach of more than 13.2 million, up 2.4% year on year, according to the latest Q1 2007 RAJAR results.Radio 1’s reach was up by a significant 8.4% compared to Q1 2006, to leave it with more than… Continue reading Radio 2 Boosts Weekly Reach To Over 13 Million

The weekly reach of all commercial stations across all demographic groups fell during the first quarter of 2007, by just over 0.5% period on period. The BBC, meanwhile, recorded an increase of just under 2% across all demographic groups.There was a relatively large decline in reach for commercial stations in the 4-14 age group, dropping… Continue reading BBC’s Weekly Reach Increases Across All Demographic Groups