The weekly reach of commercial stations grew across all demographic groups in Q4, up 1.4% period on period, whilst there was also an increase, although a marginal one, for the BBC, which recorded period on period growth of 0.47%.The 4-14 age group saw strong growth in weekly reach for commercial stations, growing by more than… Continue reading Commercial Radio’s Weekly Reach Grows Across All Demographic Groups
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The BBC overall increased its share of listening by a marginal 0.1% points compared to last quarter, despite a year on year dip of 0.7% points, according to today’s Q4 RAJAR figures.Weekly reach for the Corporation’s stations was up marginally, by almost 0.5% period on period, a dip of almost 0.5% year on year. However,… Continue reading Listeners Spending Less Time With BBC And Commercial Radio
Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007
Last year was an eventful one for the UK radio industry, with mixed RAJAR results, declining ad revenues and the second national digital multiplex playing on the minds of relevant industry players.At the beginning of the year, GCap’s 95.8 Capital FM was rebranded as Capital Radio, shifting its music policy towards less repetition and focusing… Continue reading End Of Year Round Up: Radio
Worldwide, the market for digital radio receivers will grow from 5 million units in 2005, to almost 25 million unit shipments in 2010, according to a new forecast from In-Stat. In-Stat added that in 2006, 73% of respondents to an In-Stat US consumer survey were aware of HD Radio on some level, whilst in Europe,… Continue reading Market For Digital Radio Receivers To Grow
Sky has announced a major year-long sponsorship deal for Virgin Radio’s Christian O’Connell Breakfast show starting on January 22 2007.Sky’s sponsorship of Virgin Radio’s coveted flag-ship breakfast show will include in-show sponsor credits and promotional trails and regular TV-related features.In addition the package will include sponsorship of the Sky TV Guide spots featured in Russ… Continue reading Sky To Sponsor Virgin Breakfast Show
GCap Media’s Xfm will launch a unique interactive online radio player next week, which will enable listeners to custom make their own version of the radio station.Mi-Xfm, which will allow users to build and personalise their own station with their own type of music, has been created by the New Media team at GCap Media… Continue reading Xfm Gets Innovative With Interactive Online Radio Player
Ad spending in the US will increase by 2.6% in 2007, according to Merrill Lynch’s annual bottom-up analysis. The forecast covers the major advertising categories, representing over 60% of US ad spending. Merrill Lynch maintains its top-down US advertising growth forecasts (excluding direct mail) at 4.5% in 2006, but is slightly raising its 2007 outlook… Continue reading Online Continues To Blossom As ML Raises 2007 Ad Forecast
Today’s MediaTel Group seminar on the future of radio saw the top players in the commercial sector mount an impassioned defence of the medium, offering their thoughts on a variety of subjects and all unanimous in the belief that radio has a bright future despite some of the naysayers in the press. All of those… Continue reading Radio Industry Looks Forward To The Future
Many music-focused radio stations recorded a year on year increase in their weekly reach, with Xfm boosting its reach by almost 50% and BBC 6 Music adding just over 40% year on year, according to the Q3 RAJAR results.Xfm is now listened to by 1.1 million people, an increase of almost 5.5% compared to last… Continue reading Music-Focused Stations Boost Weekly Reach