50 Years of Commercial Radio: News Broadcasting’s head of audio and commercial director share the biggest changes they have seen in commercial radio and what’s next.
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On a previous episode of The Media Leader Podcast, Radiocentre CEO Matt Payton discussed how audio listening habits have changed rapidly in recent years to the benefit of commercial radio.
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Bauer Media’s finance chief Vivian Mohr has been appointed as Richard Dawkins’s replacement at Bauer Media Audio.
Smart speaker listening and commercial radio’s record revenues, share and audiences were all topics of the Radiocentre Tuning In conference.
Radiocentre, the industry body for commercial radio, has released new research with System1 on the emotional impact and effectiveness of audio advertising.
Media strategists need to plan for distraction and use visual and auditory attention together.
The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.
Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?