More Audio Site articles

Radiocentre, the industry body for commercial radio, has released new research with System1 on the emotional impact and effectiveness of audio advertising.

Media strategists need to plan for distraction and use visual and auditory attention together.

The Guardian has launched its “biggest European campaign” to reinforce its three-year strategy and coincide with the digital launch of The Guardian Europe.

Certain demographic audience segments are becoming harder and harder for media researchers to reach. But why? And what can be done to tackle it?

Cumulative DAB+ digital radio receiver sales reached 52,436,000 in the UK, the highest in Europe, latest figures show.

Yannick Bolloré will join us in London next month for The Future of Media as one of our headline speakers at the UK’s market leading conference for media and advertising.

Richard Dawkins, Bauer Media president of audio, has stepped down due to “differing ideas around the next phase of transformation” of its business.

What does a former TOWIE star, industry royalty and a Love Island contestant-turned-influencer have in common?

Audio is not just radio and we have to reflect that. Tuning In will be a mirror to all elements of audio we represent, writes Radiocentre’s client director.

Radio 4’s Today deserves a pat on the back for its exceptional journalism on the RAAC scandal and ‘Martha’s rule’.