Spotify’s global head of ad sales and partnerships Brian Berner said increased focus on data intelligence and multiformat spots were “critical” parts of longer-term plans for advertising.
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Broadcasters should be focus much more on co-operation rather than on squabbling and forcing the Culture Secretary to have to adjudicate.
A coalition of media businesses has penned an open letter highlighting the “disastrous impact” the BBC’s plan to take on advertising would have on the sector.
The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
The global podcast platform recorded 23% organic growth in Q1.
Audio needs to do more to educate agencies and advertisers about its effectiveness and innovation, according to a panel at The Future of Audio and Entertainment.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
The majority of radio advertising’s effect on performance campaigns is missed in typical short-term attribution models, Radiocentre research has found.