Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
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As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
Our Future of Audio Europe event revealed a strong desire from audio professionals to improve measurement. But, as The Media Leader discovered, views on how to do this vary widely.
News UK has promoted Shelley Bishton from head of creative diversity to head of diversity, equity and inclusion.
Spotify revealed wider video podcast tools at its annual upfronts in LA yesterday.
The recent changing of the guard among radio hosts doesn’t bode well for show quality.
At the Future of Audio Europe 2023, the majority of attendees chose improving audience measurement as the top priority for the audio industry.
In brief: Bauer Media Audio has acquired the number-one commercial radio station in the Cork region of Ireland.
Some of the best brains in UK OOH met in a virtual round table to investigate why Outsmart’s launch of Playout will change the OOH sector and wider media world.
A new survey by Adwanted Audio has revealed the biggest pain points and trends in podcast advertising as seen by UK media agencies.