More Audio Site articles

Global first in-house ad campaign for its hit music radio station Capital will run on TV, cinema, outdoor and social media.

A unified audio ad analysis tool promises a greater level of accuracy than commonly-used techniques, with some “match rates” rated as highly as 100%.

Avtar Lit, the founder of the 24-hour independent commercial Asian radio station, has died at the age of 73.

TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.

In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.

News UK’s commercial director for broadcasting shares advice for younger people in the industry and what he would do if he won the lottery.

To celebrate the 50th anniversary of the launch of commercial radio in the UK, commercial radio industry body Radiocentre has rebranded and formally expanded its remit to include a digital focus.

Spotify has launched a free one-stop measurement solution across its podcast and music ad formats for agencies and advertisers to assess their digital audio investment.

GroupM’s global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.

In brief: PMX, Publicis Media’s trading and investment arm, has promoted Charlotte Taylor to lead all print, audio, digital and social trading across Publicis Media UK.