Beyond vague promises of widening access, working constructively with broadcasters and cracking down on online harm, Labour must show us what it will do to support this important sector.
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Reporters Jack Benjamin and Ella Sagar bring you highlights in a special episode from their conversations with senior figures around what the top focus should be for the industry this year.
Head of content Yara Silva told The Media Leader she was focused on getting all audio productions on camera but that the Studio is more than just a ‘pivot to video’ effort.
The face of UK podcast listening is “poised to change” as younger listeners coming into the medium are increasingly diverse, new research has found.
This follows beta testing since last year as the on-demand audio platform provides more targeting and personalisation capabilities for advertisers.
Ads in sports podcasts are more trustworthy and attention-grabbing, research suggests.
It is listened to for a weekly average of 16.3 hours by UK adults, Rajar Midas data found.
All the latest from Cannes Lions with The Media Leader team on the ground.
| Maria Iu
Miron will reflect on his 16-year tenure at the helm of one of the UK’s top media companies and lessons in leadership, among topics to be discussed.
Looking solely at downloads risks allowing shows that have suffered from listener drop-off to report deceptively high numbers. We need more accurate measurement and industry standardisation.