Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
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| Maria Iu
AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
In an update on a 2020 piece, Ian Mc Grath looks at ways to improve integrated campaigns as we shift from an “either/or” approach to “and” thinking.
New research claims that a BBC funded by advertising “would be bad for everyone”.
The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
The independent commercial radio station has launched a campaign across TV, OOH and social.