Spotify has launched a free one-stop measurement solution across its podcast and music ad formats for agencies and advertisers to assess their digital audio investment.
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GroupM’s global advertising growth estimate for 2023 remains unchanged from its December 2022 forecast at 5.9% growth, behind expected 7.0% global inflation.
In brief: PMX, Publicis Media’s trading and investment arm, has promoted Charlotte Taylor to lead all print, audio, digital and social trading across Publicis Media UK.
Mediatel Connected head of research Anne Tucker digs a little deeper into RAJAR’s most recent radio listening analysis, and finds it’s clear we’re still a nation of radio lovers.
Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
Commercial radio registered record weekly reach and share of listening according to the latest Rajar radio audience data.
Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28%), eclipsing two million listeners.
According to the latest Rajar radio audience data, online listening share on commercial radio reached 28% in Q1 2023 surpassing analogue listening (27%) for the first time.
Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.
In brief: Boots will be the headline sponsor of Heart Breakfast with Jamie Theakston and Amanda Holden until 2025.