More Cannes 2026 articles

The most interesting conversations won’t be about the latest AI tools, but about a consolidation cycle already taking shape, driven by three simultaneous forces – AI compression, changing client demands, and a generational shift in agency ownership.

This Cannes will be a celebration of independent agencies, but let’s not forget we need independent technology too, writes MINT Square’s CEO. 

Cannes can be glamorous, exhausting and deceptively hard work. We asked regulars, veterans and one first-timer for the no-nonsense version. What to do, what to avoid, and how to come home with something to show for the trip.

There’s a level beyond reach, one where brands create a genuine connection that people remember and welcome. It takes more effort and more creative risk, but it’s worth it.

Propeller’s comprehensive list of parties and events at Cannes Lions is both a must-have social tool and an historical barometer of trends and shifting sands, writes its creator, Ben Titchmarsh. 

By enabling performance advertising, streaming publishers can unlock a new growth cycle.

You won’t find true agentic AI being sold on a superyacht because it threatens the very companies that pay to play captain for a day. Indies should ignore the allure, writes Converge’s CEO.

A last-minute dash to Arket for linen trousers, a panic-purchase pair of Axels, and a more-than-you-should-have splurge at Folk. Sound familiar? The Guardian’s fashionista, Imogen Fox, solves your Cannes wardrobe dilemmas.

Please go to the Palais and look at the actual work. You will, I guarantee, feel something you couldn’t name. Some of it will remind you why you got into this industry, writes Omar Oakes.

When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.