More Cannes 2026 articles

When the future of the industry comes down to agility, real trust, and delivering actual outcomes, independents are exactly where they need to be, writes Medialab’s MD. 

Lisa Morgan reflects on her first visit to Cannes Lions and her takeaways from the week. 

As the rainbow flags flutter back into prominence in Cannes, could this be the moment the industry turns returning visibility into lasting support, asks Outvertising’s CEO, Chris Dunne.

Trust was a major topic along the Croisette this year, but more conversation is needed about whether chasing attention at any cost is harming the industry’s relationship with the public. 

Audio made its presence felt at this year’s Cannes Lions. Radiocentre CEO Matt Payton reflects on the festival and the latest findings from its new audio effectiveness research.

Stop apologising for being at Cannes and start enjoying the privilege and the opportunities to connect with people, writes Steve Scaffardi, global CEO of Adwanted’s content divisions.

Stephen Riad discusses why Reddit’s strong user and advertising revenue growth has stemmed from a desire for human connection, even as brands view the platform as core to their LLM strategies.

During Cannes Lions this week, Arif Durrani has been tracking the trend of creators in news media.

Benji Shomair, OpenAI’s VP of monetisation, speaks to The Media Leader about how OpenAI is rapidly iterating its fledgling ad platform.

The Creator Game Plan study was presented at Cannes yesterday and highlights the risk of over-reliance on engagement metrics.