UK online advertising revenue was for the first time greater than revenue to cinema during 2000, according to a new survey from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers. The survey shows that internet advertising – in the UK at least – is continuing to grow at a faster rate than any other media previously.… Continue reading UK Online Revenue Overtakes Cinema In 2000
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Source: Optimedia, January 2001 1999 2000 2001 2002 2003 2004 £m 123 135 146 157 168 177 % increase year on year 27% 10% 8% 8% 7% 5% Estimated CPT £39.65 £42.35 £45.36 £49.00 £52.42 £56.09 Media Inflation (%) 8% 7% 7% 8% 7% 7%