Pizza Hut has secured exclusive rights to the ‘Family Gold Spot’ advertising slot, to air before all family films in a seven-figure deal.In a one-year agreement brokered by Pearl & Dean and Carlton Screen Advertising on behalf of the Cinema Advertising Association, Pizza Hut’s 60-second creative will run before this year’s big family releases from… Continue reading Pizza Hut Secures Pearl & Dean Family Gold Slot
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Emap’s Magic 105.4 has signed an exclusive sponsorship deal with VUE cinemas to launch the station’s new on-air quiz, Trivia Triumph.Trivia Triumph, which launches on 18 June, is the brand new weekday competition on Magic, running between 7am – 4pm.Listeners will go head to head to answer three questions every hour. The winner will win… Continue reading Magic Signs VUE Cinema Quiz Deal
Cinema admissions for Q1 2007 reached 39 million, a rise of more than 6% year on year, according to the Cinema Advertising Association.Simon Pegg and Nick Frost’s spoof action flick, Hot Fuzz, was reportedly the biggest hit at the cinema during a particularly healthy quarter for admissions. Since going on general release on Valentine’s Day,… Continue reading Q1 06 Cinema Admissions Bolstered Year On Year
Cinema’s new online measurement system FAME, Film Audience Measurement and Evaluation, was outlined last night at this month’s MRG evening meeting, presented by representatives from Carlton Screen Advertising, Pearl & Dean and TNS.As reported in December, FAME has replaced the previous cinema audience measurement system, CAVIAR (see Cinema Research Study Re-Brands). The move will create… Continue reading MRG Evening Meeting: Introducing FAME
Cinema-goers are likely to be more receptive to advertising messages than those watching TV or surfing the internet, according to the Cinema Advertising Association’s latest research.The cinema body’s research study, FAME (Film Audience Measurement and Evaluation), which was rebranded from CAVIAR (Cinema and Video Industry Audience Research) last year (see Cinema Research Study Re-Brands), has… Continue reading Cinema Advertising Gives Greatest Cut-Through
With fragmentation across the UK media landscape on the increase, Jackie Colvin, head of research at Pearl & Dean, explains how the silver screen provides a highly effective method of communicating brand messages to targeted demographics…Many advertisers across a range of vertical sectors identify the 16-34-year-old audience as a key demographic. This age group has… Continue reading Cinema Targets Key Demographics
The Cinema And Video Industry Audience Research (CAVIAR) is re-branding its research study, labelling it FAME, Film Audience Measurement and Evaluation, according to the Cinema Advertising Association.The CAA acknowledges that the film industry has undergone significant changes and the new research reflects these developments with more refined and focused results.The cinema’s industry currency will be… Continue reading Cinema Research Study Re-Brands
Mike Hope-Milne, sales director at Pearl and Dean, explores the platform of cinema advertising, and how the medium is becoming increasingly creative, giving brands a unique boost…Going to the cinema is a unique experience. As you and a friend settle down in comfy seats with your popcorn in anticipation of the film, you’ll consume various… Continue reading The Creative Power Of The Silver Screen
Cinema has topped traditional media with advertising revenue up 11.1% year on year, according to the latest Nielsen Media Research figures, which show a total of £119 million in ad revenue was spent on cinema from January to September.Cinema advertising growth leads over press, which declined 0.4%, whilst outdoor fell by 1.8% and TV by… Continue reading Cinema Tops Traditional Media With High Ad Growth
Cinema admissions for August totalled almost 15 million, with an average of 3.4 million a week.The figures, revealed by the Cinema Advertising Association (CAA), show that the biggest film in August was Cars, which grossed £11.6 million.In second place, was Pirates Of The Caribbean: Dead Man’s Chest, with £10.6 million and in third place came… Continue reading Cinema Admissions Total 15 Million In August