Cinema admissions were up 21.7% year on year in March, hitting 14.5 million – making it the strongest March for admissions in over 10 years.
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The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.
The latest Cinema Advertising Association (CAA) figures show record cinema admissions in 2009, with the highest number of people flocking to the cinema since 2002.
James Cameron’s Avatar puts in another sterling ratings performance at the UK box office and becomes the highest-grossing film of all time.
James Cameron’s 3D science-fiction epic Avatar continues to dominate cinemas across the country.
02 is to screen England’s home RBS 6 Nations games live in 3D at 40 cinemas across the country.
James Cameron’s Avatar started the year on high, taking £6 million at the box office in the first weekend of 2010, well ahead of its rival releases.