With the return of ‘I’m a Celebrity’ and the likes of ‘Strictly Come Dancing’ pulling in the Saturday night ratings, British fascination with celebrity culture is as fixed as ever.
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Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…
Simon Willis, deputy head of broadcast at MEC, says no idea is too big to play out in a cinema environment…
YouTube is said to be launching its own on-demand Hollywood film stream, in direct competion with Apple’s iTunes, according to reports today in the Daily Mail.
Mike Hope-Milne, enterprise director at Pearl & Dean, explains why the rise of alternative content offers cinema advertisers new and exciting ways to engage with an already-captive audience…
In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.
Zoe Winterson, associate director at Pearl & Dean, predicts that 2011 will be the year of creative cinema media planning…
In our latest research focus article, TGI’s James McCombe explains who is spending more time at the cinema, and why..
Pearl & Dean has signed an exclusive partnership deal with interactive media and experiential advertising experts, Tangibal Media.