Zoe Winterson, associate director at Pearl & Dean, predicts that 2011 will be the year of creative cinema media planning…
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In our latest research focus article, TGI’s James McCombe explains who is spending more time at the cinema, and why..
Pearl & Dean has signed an exclusive partnership deal with interactive media and experiential advertising experts, Tangibal Media.
Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV’s new Britain’s Got Talent mobile app.
News Corporation has reported a 69% decline in net profit to $839 million, although it was a better than expected performance boosted by improved newspaper and television advertising, and the success of blockbuster movie Avatar.
Cinema admissions were up 21.7% year on year in March, hitting 14.5 million – making it the strongest March for admissions in over 10 years.
STV has sold cinema advertising business Pearl & Dean to new company Image Limited for £1.
Target Media’s Tom Sutherland on the advertising and promotional activity behind the main movies at last night’s Academy Awards.
Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.
The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.