With fragmentation across the UK media landscape on the increase, Jackie Colvin, head of research at Pearl & Dean, explains how the silver screen provides a highly effective method of communicating brand messages to targeted demographics…Many advertisers across a range of vertical sectors identify the 16-34-year-old audience as a key demographic. This age group has… Continue reading Cinema Targets Key Demographics
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The Cinema And Video Industry Audience Research (CAVIAR) is re-branding its research study, labelling it FAME, Film Audience Measurement and Evaluation, according to the Cinema Advertising Association.The CAA acknowledges that the film industry has undergone significant changes and the new research reflects these developments with more refined and focused results.The cinema’s industry currency will be… Continue reading Cinema Research Study Re-Brands
Mike Hope-Milne, sales director at Pearl and Dean, explores the platform of cinema advertising, and how the medium is becoming increasingly creative, giving brands a unique boost…Going to the cinema is a unique experience. As you and a friend settle down in comfy seats with your popcorn in anticipation of the film, you’ll consume various… Continue reading The Creative Power Of The Silver Screen
Cinema has topped traditional media with advertising revenue up 11.1% year on year, according to the latest Nielsen Media Research figures, which show a total of £119 million in ad revenue was spent on cinema from January to September.Cinema advertising growth leads over press, which declined 0.4%, whilst outdoor fell by 1.8% and TV by… Continue reading Cinema Tops Traditional Media With High Ad Growth
Cinema admissions for August totalled almost 15 million, with an average of 3.4 million a week.The figures, revealed by the Cinema Advertising Association (CAA), show that the biggest film in August was Cars, which grossed £11.6 million.In second place, was Pirates Of The Caribbean: Dead Man’s Chest, with £10.6 million and in third place came… Continue reading Cinema Admissions Total 15 Million In August
Cinema admissions for July are the highest of the year so far, at 16.3 million, which works out at an average of 3.7 million cinemagoers visiting each week.The figures, revealed by the Cinema Advertising Association (CAA), reveal that the summer blockbusters helped to bring in large swathes of people, particularly sea-faring sequel Pirates of the… Continue reading Cinema Admissions Reach High In July
Cinema advertising has bucked the general ad market trend, rising 9.3% year on year for the six months from January to June this year, at a time when many other sectors have seen decline, according to the latest Nielsen Media Research figures. Outdoor, radio and TV have all seen revenue decline year on year, with… Continue reading Cinema Advertising Bucks General Market Trend
Cinema admissions increased by 28% year-on-year in April, and the growth in advertising revenue was not far behind that, with a year-on-year increase of 18% taking it to £11.6 million.Motors (£3.1 million), entertainment & media (£2 million) and telecoms (£1.8 million) lead the market, and the top three advertisers were BSkyB (£1.8 million), Orange (£1.1… Continue reading Positive Growth For Cinema Attendance
Digital Cinema is to be rolled out on a wide scale from 2007 in a bid to maintain the experience gap between cinema and home entertainment systems such as HDTV, according to the latest report from Screen Digest. During the second half of 2005, following on from the release of the technical specification for d-cinema,… Continue reading Digital Cinema Rollout Edges Nearer
Advertising expenditure in the UK enjoyed a year on year increase of 5.4% in 2005, with the latest figures from Thomson Intermedia attributing the growth to expanding internet revenues.Despite industry fears that the internet’s dominance would take marketers’ budgets away from traditional media, Thomson showed that television and press advertising held its own in 2005.… Continue reading UK Adspend Up By 5.4%