The full scale roll-out of digital cinema installations could begin as early as next year, according to new analysis from Screen Digest. At present, only 160 screens worldwide have high-end digital cinema presentation capability, equivalent to just one-eighth of one per cent of total first-run cinemas. However, initial screenings have proved popular, with a recent… Continue reading Digital Advertising Kickstarts Cinematic Revolution
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The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences. Jack Myers reports that an increasing number of digital projectors are being installed in cinemas across the US. Digital screenings have received positive feedback from moviegoers (see… Continue reading Cinema Ads Hit The Mark In The US
Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens. Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and… Continue reading Digital Technology Opens Up New Era For Cinema
Cinema admissions for 2002 were the highest in 30 years, reflecting a 13% year-on-year increase, according to the Cinema Advertising Association (CAA). Almost 176 million visits were made to the cinema, an average of 3.37 million weekly cinema admissions to see films such as Harry Potter And The Chamber Of Secrets and the 20th instalment… Continue reading Cinema Admissions Up 13% In 2002, Says CAA
2002 was a bumper year for cinema with box office revenue growing by 10% year on year, according to the latest figures from trade publication, Screen Finance. Research shows that box office takings topped £800 million last year, with 350 film releases, compared to a box office total of £727 million from 321 releases in… Continue reading UK Box Office Earnings Climbed 10% In 2002
Cinema Cinema has been the only medium to escape the effects of the advertising downturn and box office takings, admissions and revenues have been on the up for a number of years. The latest media forecasts from OMD UK (see OMD Sees Advertising And Media Turnaround In 2003) show no signs of a slowdown in… Continue reading UK Cinema, Outdoor & Online Forecasts From OMD UK
European cinema admissions and box office revenues are set show significant growth over the next four years, with ticket sales forecast to reach E4.7 billion by 2006, according to the latest Cinemagoing Europe report from Dodona Research. Despite the rise in attendance, the report also predicts that growth of new screens will slow when compared… Continue reading European Cinema Sales To Hit €4.7bn By 2006, Says Dodona Research
The US cinema box office will see sales of over $10 billion by 2006, with the popularity of cinema-going as a leisure activity continuing unabated, according to a new report from cinema analysts Dodona Research. The US’ box office ticket sales have grown at an average of 5% per year, says the report. This trend… Continue reading US Cinema Sales To Hit $10bn By 2006, Profitability To Increase
Cinema admissions have seen a 20% year on year increase during the first four months of the year, despite April’s admissions total being down on the previous year’s, according to the latest data from the Cinema Advertising Association (CAA). Cinema admissions during last month reach 13.2 million, compared to 14.0 million in April 2001, when… Continue reading Cinema Looking Strong In 2002, Says CAA
Cinema admissions in Scandinavia and the Baltic region will top 60 million by 2005, whilst the Central and Eastern European region looks set to outperform the industry with new cinema developments. These are some of the the findings of new reports by industry analysts Dodona Research. Baltic region The fastest growing markets will be in… Continue reading European Cinema Growth Predictions From Dodona Research