Retail companies are moving advertising spend from other media to cinema advertising, according to the Cinema Advertising Association.Cinema advertising revenues from the retail sector in January-September are up 80% year on year*, says the CAA, with total cinema advertising spend for all retail companies during the period standing at over £2.5 million.According to the organisation,… Continue reading Retail Companies Moving Ad Spend To Cinema
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A new report from the Cinema Advertising Council (CAC) has revealed that US cinema advertising industry revenues of CAC members grew by 15% to $455,661,000 in 2006 as compared to a total of $394,830,000 in 2005. Clifford Marks, president and chairman of CAC, said: “Marketers are looking for new, highly-effective, targeted opportunities to engage harder… Continue reading US Cinema Advertising Council Members Report 15% Adspend Increase
Google was the UK’s most visited online property in July, attracting 28.2 million unique visitors – an 89% reach of the total online population, according to the latest figures from comScore.Google was followed by Microsoft Sites, which attracted 26.9 million unique visitors – a reach of 85%.The comScore study showed that despite the onset of… Continue reading Summer Holiday Season Boosts Traffic to Cinema and Holiday Sites
High profile ‘threequels’ have seen UK cinema admissions up almost 28.5% year on year in June to 11.2 million, according to the latest figures from the Cinema Advertising Association.Films such as Pirates of the Caribbean: At World’s End, Shrek the Third, Ocean’s Thirteen and Spider-Man 3 have spurred the upturn.The third instalment in the Pirates… Continue reading ‘Threequels’ Boost Cinema Admissions To 11.2 Million For June
Pizza Hut has secured exclusive rights to the ‘Family Gold Spot’ advertising slot, to air before all family films in a seven-figure deal.In a one-year agreement brokered by Pearl & Dean and Carlton Screen Advertising on behalf of the Cinema Advertising Association, Pizza Hut’s 60-second creative will run before this year’s big family releases from… Continue reading Pizza Hut Secures Pearl & Dean Family Gold Slot
Emap’s Magic 105.4 has signed an exclusive sponsorship deal with VUE cinemas to launch the station’s new on-air quiz, Trivia Triumph.Trivia Triumph, which launches on 18 June, is the brand new weekday competition on Magic, running between 7am – 4pm.Listeners will go head to head to answer three questions every hour. The winner will win… Continue reading Magic Signs VUE Cinema Quiz Deal
Cinema admissions for Q1 2007 reached 39 million, a rise of more than 6% year on year, according to the Cinema Advertising Association.Simon Pegg and Nick Frost’s spoof action flick, Hot Fuzz, was reportedly the biggest hit at the cinema during a particularly healthy quarter for admissions. Since going on general release on Valentine’s Day,… Continue reading Q1 06 Cinema Admissions Bolstered Year On Year
Cinema’s new online measurement system FAME, Film Audience Measurement and Evaluation, was outlined last night at this month’s MRG evening meeting, presented by representatives from Carlton Screen Advertising, Pearl & Dean and TNS.As reported in December, FAME has replaced the previous cinema audience measurement system, CAVIAR (see Cinema Research Study Re-Brands). The move will create… Continue reading MRG Evening Meeting: Introducing FAME
Cinema-goers are likely to be more receptive to advertising messages than those watching TV or surfing the internet, according to the Cinema Advertising Association’s latest research.The cinema body’s research study, FAME (Film Audience Measurement and Evaluation), which was rebranded from CAVIAR (Cinema and Video Industry Audience Research) last year (see Cinema Research Study Re-Brands), has… Continue reading Cinema Advertising Gives Greatest Cut-Through
With fragmentation across the UK media landscape on the increase, Jackie Colvin, head of research at Pearl & Dean, explains how the silver screen provides a highly effective method of communicating brand messages to targeted demographics…Many advertisers across a range of vertical sectors identify the 16-34-year-old audience as a key demographic. This age group has… Continue reading Cinema Targets Key Demographics