Target Media’s Tom Sutherland on the advertising and promotional activity behind the main movies at last night’s Academy Awards.
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Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.
The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.
The latest Cinema Advertising Association (CAA) figures show record cinema admissions in 2009, with the highest number of people flocking to the cinema since 2002.
James Cameron’s Avatar puts in another sterling ratings performance at the UK box office and becomes the highest-grossing film of all time.
James Cameron’s 3D science-fiction epic Avatar continues to dominate cinemas across the country.
02 is to screen England’s home RBS 6 Nations games live in 3D at 40 cinemas across the country.
James Cameron’s Avatar started the year on high, taking £6 million at the box office in the first weekend of 2010, well ahead of its rival releases.
BSkyB is launching a 3D cinema ad campaign tomorrow around new sci-fi flick Avatar, to promote its launch next year of the first 3D television channel in Europe.
Demand to see James Cameron’s Avatar when it launches at the BFI IMAX this week has been such that the online booking site crashed; the box office has now gone to 24-hour opening; and over 35,000 tickets have been sold in just four days.