Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV’s new Britain’s Got Talent mobile app.
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News Corporation has reported a 69% decline in net profit to $839 million, although it was a better than expected performance boosted by improved newspaper and television advertising, and the success of blockbuster movie Avatar.
Cinema admissions were up 21.7% year on year in March, hitting 14.5 million – making it the strongest March for admissions in over 10 years.
STV has sold cinema advertising business Pearl & Dean to new company Image Limited for £1.
Target Media’s Tom Sutherland on the advertising and promotional activity behind the main movies at last night’s Academy Awards.
Lego UK has renewed its Vue Kids AM cinema sponsorship in a deal conceived and negotiated by Pearl & Dean and Carat Sponsorship.
The Cinema Advertising Association has appointed Harris Interactive to conduct its ongoing subscriber Film Audience Measurement and Evaluation (FAME) and Film Monitor research studies.
The latest Cinema Advertising Association (CAA) figures show record cinema admissions in 2009, with the highest number of people flocking to the cinema since 2002.
James Cameron’s Avatar puts in another sterling ratings performance at the UK box office and becomes the highest-grossing film of all time.
James Cameron’s 3D science-fiction epic Avatar continues to dominate cinemas across the country.