James Cameron’s Avatar started the year on high, taking £6 million at the box office in the first weekend of 2010, well ahead of its rival releases.
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BSkyB is launching a 3D cinema ad campaign tomorrow around new sci-fi flick Avatar, to promote its launch next year of the first 3D television channel in Europe.
Demand to see James Cameron’s Avatar when it launches at the BFI IMAX this week has been such that the online booking site crashed; the box office has now gone to 24-hour opening; and over 35,000 tickets have been sold in just four days.
| TGI
Latest data from TGI show that cinema continues to perform well despite the economic slump, with the number of cinema-goers climbing to a new high of 66% of the adult population.
Zoe Winterson, associate director at Pearl & Dean, looks at the 3D revolution as it continues to gain speed …
Pixar’s latest feature film Up had the 3rd highest opening weekend of the year, taking an impressive £6.4 million at the box office.
Danny Boyle’s Slumdog Millionaire is just one of the films released this year that has helped boost cinema admissions to the highest they’ve been in over seven years.
Marie Claire joins forces with Pearl & Dean and Vue Cinemas to launch a series of monthly film preview screenings for its readers in a bid to promote the revamped magazine.
Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.
IPC’s women’s weekly Look is advertising in cinemas for the first time.The title’s debut cinema campaign, targeting its core audience of 15-34 year old women, launches this week before movies The Ugly Truth and Nine.The ads were created by Grey London and bought through Mediacom.Fleur Castell, head of marketing for Digital Cinema Marketing, the cinema… Continue reading Look launches cinema ad campaign