In the first of a new series of features, online discussion specialist Whitevector assesses the level of discussion around two recent movie releases…It has long been recognised amongst those planning campaigns for movies that word-of-mouth is a key factor in determining success at the box office. Some films (The Blair Witch Project is one of… Continue reading Whitevector Report: Cinema releases and the significance of social media
Peter Seabrook-Harris, regional sales director, Pearl & Dean UK, looks at what obstacles lie ahead for digital cinema and how these can be overcome…Background to Digital & CinemaDigital has of course totally engulfed the world of music, photography and video (few, if any, retailers now offer analogue/video products) with cinema the very last bastion of… Continue reading Digital Dreams – Is The Picture Still Blurred?
Mamma Mia!, the hit musical film, has helped the UK cinema industry to attract its highest number of attendances in recent years.The Abba-themed movie took more than £62 million at the box-office and pulled in more than 12 million cinema-goers since its release in July.Cinema visits were up by three million year on year to… Continue reading Mamma Mia! Boosts UK Cinema
Pearl & Dean has signed a deal to handle the advertising for Showcase Cinemas from October 2008.The cinema advertising company said that the new deal takes its UK market share to 33.3%, with its titles now set to appear in just under half (48%) of UK cinema sites.Owned by National Amusements, the Showcase Cinemas circuit… Continue reading Pearl & Dean Signs Showcase Cinemas Ad Deal
Mike Hope-Milne, enterprise director at Pearl & Dean, discusses how experiential advertising in cinemas can be a valuable tool in promoting brands…It can hardly have escaped notice that one of the biggest trends impacting advertising is that communication can no longer be a strictly one-way affair. The proliferation of digital marketing, rise of the web,… Continue reading The Rise Of Experiential In Cinemas
New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience.The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was with… Continue reading New Research Showcases Cinema Ad Effectiveness
New research released today by the Cinema Advertising Association (CAA) reveals that a massive 85% of cinema goers agree they usually watch cinema commercials as part of the cinema experience. The FAME (Film Audience Measurement and Evaluation) research, which measures and investigates cinema audience behaviour, found that the highest penetration in terms of demographics was… Continue reading New Research Showcases Cinema Ad Effectiveness
New research from Pearl & Dean suggests that longer cinema ads are more effective and increase engagement.In the cinema advertiser’s latest Movietalk study, conducted by WORK research, respondents consistently said that they preferred extended 60 second cinema ads to 30 second ones.As part of the study looking at long-form advertising in cinema, two online focus… Continue reading Longer Cinema Ads Are ‘More Effective’
Pearl & Dean will be booking space for the first new-build fully digital cinema in Europe when it opens on December 21.The state-of-the-art Vue multiplex cinema is based in the Princes Quay development in Hull and will open just in time for Christmas.Pearl & Dean will be offering advertising opportunities at the site as part… Continue reading Pearl & Dean To Sell Advertising For First Purpose-Built Digital Cinema
Retail companies are moving advertising spend from other media to cinema advertising, according to the Cinema Advertising Association.Cinema advertising revenues from the retail sector in January-September are up 80% year on year*, says the CAA, with total cinema advertising spend for all retail companies during the period standing at over £2.5 million.According to the organisation,… Continue reading Retail Companies Moving Ad Spend To Cinema
