December saw the largest number of cinema admissions in 2005, with new figures from the Cinema Advertising Association showing a flurry of festive film interest towards the end of the year.The release of several blockbuster films and the start of the holiday season colluded to bring an average of 3.98 million cinemagoers to the box… Continue reading Cinema Ends 2005 On Box Office High
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UK advertising expenditure is forecast to rise by 3.7% in 2006, with new forecasts from Initiative Media predicting online to be the fastest growing medium fuelled by the increasing uptake of broadband. Initiative expect 2006 to be another slow year for the UK media market, albeit a better one than 2005, with the projected 3.7%… Continue reading UK Adspend To Rise By 3.7% In 2006
Cinema admissions enjoyed a 7.3% year on year increase in October, with admissions for the month totalling 15.6 million, fuelled by strong offerings from UK productions and family films released during the half term break.Wallace and Gromit: The Curse of the Were-Rabbit was the nation’s clear favourite, grossing £26.2 million in October, with the five… Continue reading October Cinema Adspend Up By 7.3%
Cinema advertising expenditure in August was headed by the Motors, Telecoms and Drink categories, reaching a total of £12.5 million for the month, according to the latest figures from the Cinema Advertising Association (CAA). The CAA reveals that the top three advertisers in terms of adspend were Vauxhall Motors with £1.5 million, followed by Orange… Continue reading Advertisers Continue To Plough Money Into Cinema
The UK cinema industry enjoyed a total of 16 million admissions in July, making it the strongest month so far this year, despite a slight year on year loss due to two of the most popular films of 2004, Shrek 2 and Spiderman 2 both released in July 2004.According to figures released by the Cinema… Continue reading Cinema Admissions In July Strongest In 2005
BSkyB is reported to be trying to move into the UK cinema market by buying six multiplex cinemas from UGC in an attempt to push forward and market Sky Digital.The satellite giant is said to be holding talks with owner of the UGC cinema chain, US private equity firm, Blackstone Group, over the possibility of… Continue reading BSkyB In Bid To Buy UGC Cinemas To Push Digital Offerings
Cinema advertising in the US is increasing in popularity with advertisers, with estimates released by the Cinema Advertising Council (CAC) showing that advertisers invested $438 million on cinema adverts in 2004, an increase of 23% over 2003. These figures make cinema one of the fastest growing major advertising media in the US, according to the… Continue reading Advertisers Latch On To Cinema Advertising
Consumers are shown to bond with brands they see advertised in the cinema, with results from a recent survey by TNS and Screenvision finding that adverts seen in this environment drive consumer consideration and purchase intent, leading to brand trial and loyalty. Testing commercials across the packaged goods, automotive, consumer electronics, apparel and fast food… Continue reading Cinema Advertising Creates Bonds With Consumers
Advertising expenditure is expected to rise by almost 5% this year and by nearly 4% in 2006, according to the latest figures from the Advertising Association (AA) and the World Advertising Research Centre (WARC). These estimates are more optimistic than previous figures released by the AA in its Advertising Forecast, which predicted advertising expenditure in… Continue reading UK Adspend Forecast To Rise 5% In 2005
February 2005 was a strong month for cinema, with advertising spend enjoying a 39.4% year on year increase to reach £12.1 million, according to the latest data released by the Cinema Advertising Association (CAA). The top three advertisers during the month were Orange, spending £1.1 million with its out-of-reel sponsorship, followed by car manufacturers Vauxhall… Continue reading Cinema Adspend Rises By 40% In February