Advertising expenditure in the UK totalled £3,610 million in the third quarter of 2004, according to the Advertising Association (AA), with cinema surprisingly being the fastest growing medium, increasing by 23.1%, despite declines in the first two quarters of 2004. However, results for this quarter excluded the Internet which is forecast to be the single… Continue reading Cinema Surprise Adspend Leader In Q3 2004
More Cinema articles
The digital cinema market could be worth more than $100 million a year to projector manufacturers by 2005 says a new report by Dodona Research. The report Digital Cinema Factbook says that in response to the emergence of industry standards and innovations it expects digital cinema screens to rise to over 5,000 worldwide by the… Continue reading Digital Cinema To Reach £100 Million A Year
The worldwide advertising market recovery is underway for good says the latest Ad Barometer report from Interdeco. The market turnaround has forced advertising researchers at Interdeco to revise their previous forecasts upwards. In October 2003, Interdeco said the global market would grow by 3.2% in 2004, but this has now been revised to 4.0%. Assessment… Continue reading Market Recovery Is Back For Good Says Ad Barometer
Britain’s cinema industry remains on track to deliver 200 million cinema-goers and £1 billion at the box office by 2008, according to a new report from Dodona Research. The optimistic outlook comes despite a decline of 8.5 million in admissions during 2003. Dodona says that this fall was due to the exceptional film line-up of… Continue reading UK Cinema On Track For £1bn Box Office By 2008
Global cinema admissions will fall by 3.8% in 2003 to 8.46 billion, according to a new report from Informa Media Group. This follows a strong year in 2002, after declines in 1998, 1999 and 2000. At the same time, overall global box office receipts will fall by 2.6% to $20.1 billion in 2003. This is… Continue reading Global Cinema Admissions To Fall 3.8% In 2003
European cinema box office revenue will reach â‚Ź7.4 billion by 2007, a 29.8% rise on 2002’s â‚Ź5.7 billion, according to an upcoming report from Screen Digest. By 2005, cinema admissions in the European Union countries will have reached one billion, up from 910 million in 2002. Separate figures from Dodona Research show that admissions across… Continue reading European Cinema Box Office To Take €7.4bn By 2007
The UK had the largest cinema market in Europe in 2002, accounting for over 20% of the continent’s box office takings, according to a new study from analysts Dodona Research. The report, Cinemagoing Europe, found that 1.03 billion Europeans visited cinemas last year, an increase of 6.5 million on the 2001 total. UK admissions were… Continue reading European Cinema Admissions Top One Billion In 2002
The full scale roll-out of digital cinema installations could begin as early as next year, according to new analysis from Screen Digest. At present, only 160 screens worldwide have high-end digital cinema presentation capability, equivalent to just one-eighth of one per cent of total first-run cinemas. However, initial screenings have proved popular, with a recent… Continue reading Digital Advertising Kickstarts Cinematic Revolution
The advance of digital technology has helped to stimulate cinema advertising and major brands are fast realising that they can deliver their message effectively to movie theatre audiences. Jack Myers reports that an increasing number of digital projectors are being installed in cinemas across the US. Digital screenings have received positive feedback from moviegoers (see… Continue reading Cinema Ads Hit The Mark In The US
Carlton Screen Advertising, the UK’s leading cinema advertising contractor, has announced plans to introduce digital equipment to many of its screens. Cinema owners have seized on digital projection as a means of transmitting alternative content to film and experiments have already taken place to ascertain the viability of presenting live pop concerts, football matches and… Continue reading Digital Technology Opens Up New Era For Cinema