In response to Ipsos MediaCT’s research article The power of the big screen, David Brennan, research & strategy director at Thinkbox, says: “Why does Ipsos believe it is relevant and appropriate to compare and contrast cinema and TV… and why make such unfounded and inevitably skewed comparisons in order to make a point?”
More Cinema articles
Judith Kennedy, associate director at Ipsos MediaCT, explains why it is the right time for advertisers and planners to take cinema very seriously.
Zoe Winterson, associate director at Pearl & Dean, predicts that 2011 will be the year of creative cinema media planning…
In our latest research focus article, TGI’s James McCombe explains who is spending more time at the cinema, and why..
Pearl & Dean has signed an exclusive partnership deal with interactive media and experiential advertising experts, Tangibal Media.
Target Media is launching a multimedia campaign to mark the opening of 3D movie Street Dance, including pre-rolls around ITV’s new Britain’s Got Talent mobile app.
News Corporation has reported a 69% decline in net profit to $839 million, although it was a better than expected performance boosted by improved newspaper and television advertising, and the success of blockbuster movie Avatar.
Cinema admissions were up 21.7% year on year in March, hitting 14.5 million – making it the strongest March for admissions in over 10 years.
STV has sold cinema advertising business Pearl & Dean to new company Image Limited for £1.
Target Media’s Tom Sutherland on the advertising and promotional activity behind the main movies at last night’s Academy Awards.