Marie Claire joins forces with Pearl & Dean and Vue Cinemas to launch a series of monthly film preview screenings for its readers in a bid to promote the revamped magazine.
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Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.
IPC’s women’s weekly Look is advertising in cinemas for the first time.The title’s debut cinema campaign, targeting its core audience of 15-34 year old women, launches this week before movies The Ugly Truth and Nine.The ads were created by Grey London and bought through Mediacom.Fleur Castell, head of marketing for Digital Cinema Marketing, the cinema… Continue reading Look launches cinema ad campaign
Harry Potter and The Half-Blood Prince lived up to its magical hype, conjuring up a staggering £19.8 million in its first five days at UK and Ireland box offices.The sixth film in the Potter fantasy series hasn’t disappointed audiences, or its distributor Warner Bros, making a massive £11.9 million during its opening weekend in the… Continue reading All-new Harry Potter opens with almost £20m
Cinema ticket sales for the first half of the year have reached 83.4 million, the UK’s highest box office figures for seven years.Films such as Slumdog Millionaire, which has taken an incredible £31.6 million in the UK so far this year, Monsters Vs Aliens and Star Trek, have contributed to the success of ticket sales… Continue reading Cinema ticket sales rocket
Sacha Baron Cohen’s much-publicised Brüno has taken the box office by storm, banking £5 million in its opening weekend.Brüno’s box office success makes it the second highest opening weekend for an 18 certificate film behind Hannibal in 2001, which pulled in £5.6 million excluding previews.The majority of top grossing box office films tend to be… Continue reading Brüno proves to be a box office hit
All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology
Cinema has continued to connect with consumers and leads other channels in terms of advertising ‘talkability’, according to the Cinema Advertising Association’s latest data.The third annual Film Audience Management and Evaluation (FAME) study reveals that visual media is leading the way in creating advertising which gets people talking, and within this cinema comes out on… Continue reading Cinema continues to connect with consumers despite downturn
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In the first of a new series of features, online discussion specialist Whitevector assesses the level of discussion around two recent movie releases…It has long been recognised amongst those planning campaigns for movies that word-of-mouth is a key factor in determining success at the box office. Some films (The Blair Witch Project is one of… Continue reading Whitevector Report: Cinema releases and the significance of social media
Peter Seabrook-Harris, regional sales director, Pearl & Dean UK, looks at what obstacles lie ahead for digital cinema and how these can be overcome…Background to Digital & CinemaDigital has of course totally engulfed the world of music, photography and video (few, if any, retailers now offer analogue/video products) with cinema the very last bastion of… Continue reading Digital Dreams – Is The Picture Still Blurred?