The online presence of the UK’s free press saw the largest declines in March, according to the latest ABC report into the performance of digital newsbrands.
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The Q1 2014 IPA Bellwether Report reveals the record largest single upwards revision to marketing budgets in 14 years of data collection, marking the sixth successive quarter that marketing budgets have been revised up.
Global advertising spend growth is forecast to rise from 3.9% in 2013 to 5.5% in 2014, with television set to benefit in particular, according to ZenithOptimedia.
The UK’s online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
Emerging screen-based technologies, such as smartphones and tablets, are changing the way the UK population communicates, shops and consumes news and media, according to the latest IPA TouchPoints5 data, published today.
Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.
The TV Licensing TeleScope report also revealed that almost all of children’s viewing is spent in front of the traditional TV set.
A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and ‘trust’ newsbrands on the popular social network.
Commissioned to understand the use of the click-to-call option in mobile search, the research from Google found that 94% of UK smartphone users have, at some point, needed to call a business directly.
Following what was also a healthy period for Android in the tablet market, GWI’s results reveal that during 2013, Android’s mobile market share climbed from 27% to 65%.