The Q2 2014 IPA Bellwether Report, published today, reveals that marketing budgets continued to be revised up for the seventh successive quarter – the longest period of continuous growth in the survey’s 14-year history.
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In the final part of our series looking in detail at the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, exmaines how new digital technology is accelerating growth for the out of home sector.
After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, examines the health of radio – and asks if branded content is helping to spark a new wave of growth.
Following the publication this week of the latest UK adspend forecasts, Suzy Young, data and journals director at Warc, explains how the forecasts are calculated – and how you can understand them better.
Global sporting events and a recovery in recruitment advertising see upward revisions for Q2 adspend in the latest expenditure report from AA and Warc.
In 2013 a drop of 8.4% was recorded across display and classified, while a decline of 6.2% is expected in 2014, with display faring slightly better than classified.
A new study charting the concerns of UK media owners has revealed that programmatic is considered the most important factor to ensure their future business success, closely followed by content marketing.
A new international survey by the Reuters Institute reveals the changing ways in which people consume news content across the globe – with the UK showing a strong loyalty to ‘traditional’ newsbrands.
Despite the £2.26 billion expected to be spent on mobile advertising this year, 45% of the most popular print media publications in the UK do not have a digital site that displays effectively on handheld devices.
A new report from PwC forecasts the UK entertainment and media market to reach £64 billion by 2018, with key growth coming from internet advertising and video games.