Royal Mail study found just over half of people surveyed said they prefer companies to use a combination of both mail and email to communicate with them.
More Connected Tv Industry Report articles
The FreeWheel Video Monetization Report is released quarterly and seeks to highlight the changing dynamics of how enterprise-class content owners and distributors are monetising professional digital video content.Q1 2014 marked the beginning of what promises to be an extremely strong year for growth and evolution in the digital television market, with video views and ad… Continue reading FreeWheel Video Monetization Report Q1 2014
New research has revealed that the average ‘tap rate’ on an ad served within a newsbrand’s tablet app is 0.79%, up to 40 times greater than the average online display click-through rate.
Despite television’s dominance, press and radio were found to be the next best at generating sales.
China’s national state television company and the main search engine in the region have entered ZenithOptimedia’s top thirty global media owners, the first time any company from China has done so.
In the last of our special reports looking in-depth at the latest AA/Warc Expenditure Report, Warc research analyst, James McDonald, notes that newsbrands – whether in print or online – show strong resilience.
In the third of our exclusives articles examining the latest AA/Warc Expenditure Report, Suzy Young, Warc’s data and journals director, looks at how mobile devices have impacted marketing budgets over recent years.
Suzy Young, data and journals director at Warc, examines the findings of the latest Advertising Association/Warc Expenditure Report – kicking off with a focus on the long-term changes felt by the ad industry.
The latest Advertising Association/Warc Expenditure Report forecasts predict growth of 5.5% in 2014 and 6.5% in 2015, taking UK adspend past £20 billion for the first time in 2015.
This UK specific report published by comScore and UKOM provides a monthly snapshot of digital audience trends. It utilises data from the comScore suite of UKOM-approved products which provide an unduplicated view of digital consumer behaviour across PC (laptops, desktops), mobile (feature phones and smartphones), and video.Key findings include: a 13% decrease in unique users… Continue reading comScore & UKOM UK Digital Market Overview – March 2014