In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
More Connected Tv Industry Report articles
Data released today by the Advertising Association/Warc shows UK advertising spend grew at its fastest rate for three years in Q2 2014, with growth of 8.5% year on year (YoY) reaching £4,515 billion.
In a bid to redefine how we think about ‘Generation Y’, OMD has today unveiled a new study examining the way in which Britain’s ethnic youth are consuming media, their digital habits and how they’re staying connected.
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
A Year in the Life of TV and Twitter, published today, provides the first in-depth look at the relationship between what we say and read about on Twitter and what we watching in the UK.
According to August’s data a whopping 61% of those online were over the age of 35, translating to 23.9 million users.
Carat has today published its updated forecasts for worldwide advertising expenditure in 2014 and 2015, with market optimism demonstrated through strong global growth and regional forecasts.
The UK’s online population fell slightly in July according to data released by online measurement company Nielsen.
Growth in the world economy slowed a little in 2013, alongside advertising, recording a modest 3.5% increase in measured global ad investment to stand at $11 billion, according to the latest ad forecast from GroupM.
June was a successful month for online newsbrands, with all but one platform reporting either good or strong gains.