TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
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ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.
Increasing take-up of smartphones and tablets is boosting time online, according to Ofcom’s 2015 communications market report, which has more than doubled over the last decade.
June saw the UK’s digital (desktop only) population rise slightly to 45.4 million unique visitors, the highest figure reported so far this year.
Display adspend has grown at its strongest rate for four years. Here, Warc’s James McDonald looks at the impact across different media.
AA/Warc: UK ad spend in Q1 was the highest on record with growth in traditional display advertising – including TV, radio and outdoor – particularly strong.
New research shows that 18-34 year olds access newsbrands constantly during the day, often in bite-sized forms and through various channels.
Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.
Marketing budget growth increased to a three-quarter high in Q2 2015, marking 11 quarters of successive expansion, according to the latest IPA Bellwether report.
The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.