As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.
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However, the consumption of traditional media – including newspapers, magazines, TV, radio and cinema – fell between 2010 and 2014, directly because of competition from the internet.
The latest WPP and Millward Brown BrandZ report shows that Apple has overtaken Google to reclaim the top spot – whilst technology was revealed as the fastest-growing category.
The latest data for Q1 2015 rounds off the 2014/2015 budget year to reveal that overall growth in annual marketing budgets was the best recorded in a decade.
Is the traditional TV-set finally seeing tablets and laptops nibble at its dominance? Viewing on the big box decreased by 4.7% last year, whilst viewing on other screens grew by 17%, year on year.
The latest ABC release for the July – December 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.
According to data released by measurement company Nielsen, the UK’s online population remained almost static throughout October, witnessing a slight 0.2% increase which brought the total to 38.7 million unique users.
Children are topping up traditional live TV viewing by watching online video clips and catch-up TV, choosing what content they get from radio and messaging rather than talking on the phone.
Independent research carried out on behalf of Digital Cinema Media, claims that ads on the big screen are more than eight times more effective at making a brand “stand out” than television.
New research has revealed that UK consumers are sharing over three times more information on ‘dark social’ channels – where web analytics are unable to track – than via social channels like Facebook.