New research from Videology and Gain Theory has analysed the impact of video in driving offline, in-store sales – revealing positive return on investment figures.
Showing 381-2,602 of 2,602
More Connected Tv articles
A new type of dynamic marketing that travels with us is set to revolutionise advertising, writes ITV’s Gary Knight.
Sky is to become the exclusive home to all Formula 1 in the UK and Ireland from 2019 to 2024, the first time the majority of F1 races will be available only to pay-TV subscribers.
Human interaction, anticipation and music dating back to before the year 2000 are just a handful of the things that have been scientifically proven to help make TV advertising more effective and memorable.
Discovery Communications has launched a new international sales division for its portfolio of TV channels and digital products.
Taken on its own, data isn’t a silver bullet, writes Genius Digital’s Giles Cottle – it takes a special type of artist to truly make it work
Chief executive David Abraham said he does not see an “existential threat” on the horizon – and that privatisation is merely “a solution in search of a problem”.
ITV’s underlying pre-tax profits were up 18% in 2015 to £865 million, while revenues were up 15% to just under £3 billion.
Up 7.4% year on year, TV advertising managed to outpace total UK market growth of 6.1%.
BBC Three has gone online-only this week, and the Independent newspaper is set to follow suit in March – but let no-one think it is a neat, futuristic thing or anything other than second best.