Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
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The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
UTV is Northern Ireland’s biggest commercial channel and on completion of the deal ITV will own 13 of the 15 regional licences for the Channel 3 network – as well as new channel UTV Ireland.
Something from a recent trip to an advertising conference has got Greg Grimmer’s hackles raised…
The BBC’s director of television, Danny Cohen, is to leave the Corporation after eight years to pursue “a new leadership challenge”.
Research the Media’s Richard Marks and News UK’s Sean Adams explain why the Connected Screens survey is so important for our industry both now and going forwards.
Kantar Media’s Alex Kuhnel says that despite the hysteria, programmatic has done great things for the industry – and will continue to do so.
Anyone who values British broadcasting should be opposed to the ideas of the Culture Secretary, writes Raymond Snoddy.
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.
Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC’s role to give us what we didn’t know that we wanted?