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CACI provides solutions to make the best possible location planning and customer targeting decisions.CACI achieve this through expert knowledge of consumers and geographical areas supported by a wide range of purpose built catchment models, consumer segmentation and demographic data. Their experts make them the pre-eminent location planning consultancy in the world. CACI offer a range… Continue reading CACI

Latest Tech Tracker report from Ipsos Connect, for Q4 2016.

Ooyala has released its latest Global Video Index report.

Videology has released a report looking at 2017’s UK TV and video market.

Infographic from Videology showing the history of US television.Taking key headline developments from each decade since the 1940s, this infographic provides a great snapshot of how TV has evolved over the past 70 years.To access the full infographic, please click here:External Link:Videology: TV Then and Now

Infographic from Videology on the EU video market for Q3 2016, looking at the following topic areas: Who’s advertising in online video Where are the euros going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here:External Link:Videology: EMEA Video… Continue reading Videology: EMEA Video Market Q3 2016

Infographic from Videology on the UK video market for Q3 2016, looking at the following topic areas: Who’s advertising in online video Where are the pounds going How are they targeting Who are they targeting Click through rates and Video completion rates by demographic To access the full infographic, please click here:External Link:Videology: UK Video… Continue reading Videology: UK Video Market Q3 2016

Ooyala has released a new report looking at mid-roll adverts.It claims to shows why these ads are becoming a popular choice with publishers and broadcasters around the world.Suggesting that the reasons are clear: Premium video continues to capture more eyeballs and these growing audiences are watching mid-roll ads with a 90% completion rate. That translates… Continue reading Ooyala: The Rise of the Mid-Roll

In Q4 2015, Videology commissioned Forrester Consulting to evaluate current buyer and seller attitudes and behaviours towards video and TV advertising. The resulting study examined the latest trends and challenges in video and TV convergence, and uncovered how advertisers, agencies and media companies are responding.To download the full report, please click here:External Link:Videology and Forrester… Continue reading Videology: TV and Digital Video Evolve As Complementary Allies

Latest Tech Tracker report from Ipsos Connect, for Q3 2016.Covering: Internet usage Connected home Social networking Smartphone and tablet ownership Content consumption – music / games / TV /movies The selfie generation To download the full report, please click here:External Link:Ipsos: Technology Tracker Q3 2016