Consultant Graham Lovelace said if effectively coupled with Sky’s new ad targeting capabilities, more relevant advertising could be beamed to specific devices, overhauling television’s current targeting capabilities.
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New figures from the IAB and YouGov reveal that 18% of British adults online are currently using ad blocking software – a rise from 15% in early June.
Likely driven by the arrival of the Rugby World Cup, chief executive Adam Crozier said the commercial broadcaster was on track for another year of double digit profit growth.
David Cameron has said that access to the Internet “shouldn’t be a luxury” and should be considered “fundamental to life in 21st century Britain.”
Ignoring all current medical advice warning against sedentary lifestyles, Britons will watch an average of 5.7 hours of TV a day this Christmas across various screens.
The latest Mediabug report from Decipher suggests that set-top boxes are able to reach new audiences “previously resistant” to purchasing digital entertainment via mobiles and tablets.
BT TV added 106,000 new households in the half year to 30 September 2015.
While Sky is using ad tech science for its benefit, Google is mysteriously failing to get it right at even the most basic level, writes Dominic Mills.
Warc’s James McDonald explains how branded content is helping radio advertising to stay in such good shape.
UK and Ireland customer growth was up more than 50% year on year for the three months ended 30 September 2015 – the highest rate of Q1 growth for four years.