More Connected Tv articles

Kantar Media’s Alex Kuhnel says that despite the hysteria, programmatic has done great things for the industry – and will continue to do so.

Anyone who values British broadcasting should be opposed to the ideas of the Culture Secretary, writes Raymond Snoddy.

TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.

Richard Marks of Research The Media asks whether the myBBC initiative is the right response to the growth of personalised content, or is it perhaps the BBC’s role to give us what we didn’t know that we wanted?

Raymond Snoddy reports on this year’s International Broadcasting Convention – where all anyone wanted to do was talk about Netflix.

ZenithOptimedia’s new Advertising Expenditure Forecasts forecast that mobile internet advertising will account for 12.4% of global adspend in 2016, while newspapers account for 11.9%.

Following a successful 12-month trial, Sky AdSmart will roll out across Johnston Press’ national footprint over the next three years.

Eisenstein, who previously held roles at Capgemini and Microsoft before joining Videology in 2010, will be responsible for managing the growth in the region and will replace Anne de Kerckhove.

Speaking at a data marketing event hosted by AdRoll on Wednesday, Wired editor David Rowan described a not-too-distant, hyper-intelligent world where mobile devices can read human emotions and respond intelligently.

The two-year rights deal with NFL will see the BBC show live coverage of all three International Series games at Wembley, as well as the world-famous Super Bowl.