UK and Ireland customer growth was up more than 50% year on year for the three months ended 30 September 2015 – the highest rate of Q1 growth for four years.
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Sky AdVance will connect TV and online audiences and uses the broadcaster’s viewing and device data to help advertisers address the most relevant audiences via whichever screen they are currently using.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
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Anyone who values British broadcasting should be opposed to the ideas of the Culture Secretary, writes Raymond Snoddy.
TV ads, company websites, and promotional email have all witnessed a decline in trust amongst UK consumers over the last two years, whilst recommendations from friends remains the most credible.