The research shows uplifts in metrics such as brand awareness and brand action when full motion digital OOH was added to social media ad campaigns, which average at an increase of 23%.
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The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.Includes: device usage, activities, location and who listened with audio types such as podcasts, live and catch up radio, on demand music services To access the latest quarterly presentation,… Continue reading RAJAR MIDAS: Summer 2018 Digital Audio Survey
Ofcom has released its annual Communications Market Report, this time additionally as an interactive report, allowing users to easily access the wealth of information contained within its pages.
The latest quarterly update of the Ipsos Connect Tech Tracker has been released.This is the 20th anniversary edition of the quarterly report.To access the full presentation, please click here:External Link:Ipsos Connect: Tech Tracker Q2 2018
A new report from Meetrics has revealed that viewability rates for display campaigns in the UK in Q2 2018 decreased by -1% from Q1 to 58%, which is lower than the international rate of 61%.