55% of US broadband households subscribe to an over-the-top (OTT) video service such as Netflix or Hulu Plus, up from 44% in 2013, according to new research from Parks Associates.
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Despite continued popular programming from the BBC in March, iPlayer requests were down by 44 million compared with February.
In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.
Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.
New research from Toluna reveals consumer attitudes towards the Internet of Things.
The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.
In the UK the company achieved the highest customer growth in more than a decade, adding 127,000 new customers – up 41% up on 2013 – as it posts solid financial results.
AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.
With live streaming apps Meerkat and Periscope once again changing how we use our smartphones, MEC’s Warren Dell examines what this means for brands, journalists and consumers.
The latest data for Q1 2015 rounds off the 2014/2015 budget year to reveal that overall growth in annual marketing budgets was the best recorded in a decade.