Ofcom report shows that public service broadcasting channels spent a total of £2.85bn on content in 2014 – a 2% increase on 2013 – despite a continuation of the longer term decline in viewing.
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As Sky gets the nation talking about its latest campaign, challenger BT could not have got it more wrong with its execrable ads starring Ewan McGregor, writes Dominic Mills.
Brands are struggling their way through a disruptive period of ‘intergenerational’ change that is having a profound impact on every facet of business, writes RadiumOne’s Rupert Staines.
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Industry experts from Jaywing, Carat, The Work Perk and Summit react to the latest IPA Bellwether for Q2 2015.
The first part of the strategic review, published on Thursday, raises concerns over the “poor” performance of Openreach on behalf of providers, and suggests that a split from BT could deliver competition or “wider benefits”.
The public review will assess the way the BBC is funded, its current scale, governance and purpose.
Marketing budget growth increased to a three-quarter high in Q2 2015, marking 11 quarters of successive expansion, according to the latest IPA Bellwether report.
It’s time for everyone to wake up and realise how potentially malevolent this government’s plans for the BBC will be in their effect, writes Raymond Snoddy.
New research from TubeMogul reveals that 63% would welcome an advertising-funded BBC, compared to 37% who would rather it stay as it is.