Harnessing the power of panel and device-based data, BARB’s Project Dovetail will witness the first stages of delivery in the coming months. Here, BARB’s CEO, Justin Sampson, explains what happens next.
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Sky’s operating profits were up 16% for the six months ending 31 December 2014, following a significantly strong performance in all five markets.
A new five year partnership with The R&A will see Sky Sports offer exclusive live coverage of The Open, it has been announced.
Guardians of the Galaxy, Fortitude and True Detective are just a few of the new offerings now available on PlayStation 3, following the launch of Sky’s film and sports services.
According to the company’s latest financial report, the subscription-free satellite service added 56,000 new homes over the year.
BT’s latest financial results for the third quarter of 2014 reveal that reported and adjusted revenue was down 3% to £4,475m, following a flat nine months up to 31 December 2014.
Determining the correct mix of ad lengths across multiple screens is no easy task. Amanda Phillips, head of marketing at Millward Brown UK, shares her tips to make it easier.
Sky is set to add a range of mobile voice and data services to its customer offering for the first time, following a new agreement with Telefonica UK.
Barb was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. Barb is owned by BBC, ITV, Channel 4, Channel 5, Sky and the IPA (Institute of Practitioners in Advertising) and is a not for profit company limited by guarantee.Barb Establishment SurveyThe Barb Establishment Survey… Continue reading Barb
The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.