The Cinema Advertising Association (CAA) is the Trade Association of cinema advertising contractors operating in the UK. One of the functions of the CAA is to monitor and maintain standards of advertising exhibition in the UK and the Republic of Ireland.
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The linear TV schedule has shown incredible resilience in the face of relentless disruption – and we can learn a lot about the future of media in general if we could understand the reasons why, says David Brennan, Media Native.
Freeview has undergone a major rebrand as it prepares for a new product launch that will introduce a mass market connected TV offer.
Virgin Media and Liberty Global have announced what they are describing as the largest investment in the UK’s internet infrastructure for more than a decade.
EE has announced its commitment to investing £1.5 billion between now and 2017 as part of a new manifesto designed to tackle the UK’s changing digital infrastructure.
The alliance follows the intended acquisition by Kantar parent WPP for a substantial equity stake in comScore.
The latest ABC release for the July – December 2014 period charts all the trends for the print magazine market. Here is Newsline’s overview – with links to full articles for each market.
Sky won the lion’s share, taking five of the seven packages of matches made available, whilst BT won the remaining two.
Why, in just three short months, has the UK’s mobile market seen so many mergers and acquisitions – and how will this impact the UK telecoms and pay-TV market structure? Megabuyte’s Philip Carse explains.
Rich Astley, managing director UK at Videology, looks at how brands can make sure they deliver viewable ads in safe environments – and to real people.