TFI Friday, which first broadcast between 1996 and 2000, returned to screens for a 90 minute special on Friday 12 June and drew an average audience of 3.8 million.
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The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia’s global CEO.
AdRoll’s Michael Bertaut gives his tips on which technology companies – above all others – are worth looking out for next week.
As the Daily Mail publishes a hugely misleading attack, Raymond Snoddy argues that the public mood is being manipulated to make it hostile to the BBC in advance of vital talks with Government.
US cable network AMC, the broadcaster of shows including Breaking Bad and Mad Men, is to exclusively launch on BT this September, making it accessible to UK audiences for the first time.
As publishers look for new ways to monetise their content, Newsline quizzed Skimlinks’ CEO Alicia Navarro on new research examining the value of what she terms ‘comtent’ – or commerce-related content.
New research from Platypus and Thinkbox reveals how 16-24 year olds consume video.
“Whatever can be automated will inevitably be automated, especially TV,” says Bob Lord, president of AOL.
The Internet of Things means products and services can connect directly to the consumer – so why do you want to put a piece of advertising in the way of that, argues futurist Tracey Follows.
Brands using the Internet of Things for the sake of it risk annoying consumers, industry has heard – and that building brand value and improving consumers’ lives should be at the forefront of all connected strategies.
