Viacom has appointed Kerry Taylor as its first ever chief marketing officer for its operations managed out of the UK, with an immediate brief to oversee a “creative rebranding” for Channel 5 during 2015.
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This is the year for transmedia, writes Cedar’s Kim Willis – where making an impact means giving people a deep, sensory and immersive experience.
Channel 4 has signed Dentsu Aegis Network as the first agency group to buy advertising programmatically on its soon-to-launch digital TV service, All 4, which replaces 4oD this year.
VIDEO: Michael Bayler, head of strategy at SharpEnd: The Agency of Things, sits down with ad legend Rory Sutherland to discuss the impact of disruptive technology on brands
Apple looks set to expand its portfolio of products with the launch of an online television service, according to reports.
Leeds’ new local TV station has come under fire from Ofcom after breaching broadcasting rules during its debut show.
With three quarters of children now using mobile devices, YouTube for Kids will tap into young digital natives at a previously unforeseen level writes Patrick Walker, CEO of Rightster
Since its initial $2 million investment in August 2013, Sky has used the platform to broaden distribution of services such as Sky News and NOW TV to its growing digital audience.
Aviva Premiership Rugby will be broadcast on BT Sport for the next six seasons in a new TV deal, it has been announced.
The Connies, now in their third year, are held in celebration of those pioneering new advertising and commercial opportunities in the connected industry.